Great advertising doesn’t sound like advertising. It sounds like someone who believes what they’re saying – and makes your audience believe it too.
My warm, grounded Scottish voice cuts through the noise without ever feeling like a hard sell. I bring over 30 years of acting experience to every commercial and promo, so your brand sounds confident, credible and human, whether you’re a global name or a small business finding your voice for the first time.
TV advert for BBC Scotland promoting the British Bantamweight Boxing match between Kash Farooq and Kyle Williams, billed as ‘The Battle of Britain’. Being quite fanatical about sport, especially combat sports, this was a real treat to work on – we Scots generally relish competing against our close neighbours!
The Scotland versus England sporting rivalry again. Setting the scene in this short TV advert introducing ITV’s live coverage of the Six Nations’ Calcutta Cup rugby match, being played at Murrayfield Stadium in my home town of Edinburgh. A tongue in cheek flavour to the rivalry!
“James delivered his voice over exactly how we had hoped, and the project was a huge success.”
Monica Turnes, Senior Producer / Director, ITV Sport, 6 Nations rugby spot
A short local radio spot advertising the upcoming visit to Eden Park Stadium, Auckland, of The Royal Edinburgh Military Tattoo as part of their tour of New Zealand and Australia. I always find the sound of “the pipes” so inspiring!
Atmospheric visuals and soundscapes whet the appetite for storytelling in this campaign for Islay Mist whisky – a produce that’s a proud, identifiable part of Scotland’s character, just like the island of Islay itself. This video plays on Islay Mist’s website home page.
“James’ delivery was remarkable. It truly elevated the production.”
Julie Christie, Global Brand & Marketing Manager, Islay Mist
Television commercial for Scottish country clothing specialists, The House of Bruar, featuring some of the store’s Autumn / Winter collection. A deeper tone to my usual signature voice sound.
“James was professional, patient and worked very hard to produce a great outcome for the project.”
James Ward, Director, House of Bruar Commercial
Believability. Audiences switch off the moment a read sounds like a sales pitch. I focus on finding the honest, human version of your script – the version that sounds like one person talking to another – so your message lands and your brand feels trustworthy.
Yes. My native accent is a soft, warm Edinburgh Scottish, and I also work confidently in RP, , Irish (Northern and Southern), General American and New York accents.
Most commercial and promo work is delivered within 24–48 hours, with same-day turnaround available for shorter scripts and tight campaign deadlines.
Yes – usage, territory and term are agreed and quoted upfront, so there are no surprises when your campaign runs across multiple platforms.
Yes, just request a free short sample demo and I’ll record a section of your script in the style you’re after.
From radio spots to TV commercials, I bring a professional Scottish voiceover that connects with audiences. Get in touch to discuss your project.